Over 100 titles and the native Cupid Platform integration now live on Betsson.it

June 15, 2026 — Betsson, one of the leading operators in the Italian gaming market, and Capecod, game provider and content aggregator within the Greentube Group (NOVOMATIC Digital Gaming and Entertainment Division), have announced a new strategic partnership aimed at raising the standards of digital entertainment in Italy.

With this partnership, Betsson.it players now have access to a portfolio of over 100 Capecod titles, including established casino games such as Klondike Fever, Ulisse and Stardust Evolution, alongside the latest releases Purplebeard, Treasure Map, Wheel of Riches and Book of Hades. The offer is further enriched by the Cupid Platform, Capecod's meta-retention tools suite featuring widgets, races, achievements and promotions such as Capecod Spins and Treasure Drops. In the coming weeks, the catalog will be further expanded with titles from Fazi and Ainsworth, completing the presence of all NOVOMATIC group providers on the platform.

Fabio Denegri, Business Director Italy and Spain at Betsson Group, commented: "We are excited to welcome Capecod to our platform. Adding titles so deeply rooted in local gaming culture accelerates our growth trajectory in Italy. Beyond the undisputed popularity of their casino games, we believe the meta-retention tools offered by the Cupid Platform will be a key asset in delivering a dynamic, engaging and personalized gaming experience to our users."

Davide Comoretto, Business Development Manager at Capecod, stated: "Bringing our content to Betsson.it is an important milestone for us. They are one of the most recognized and respected operators in the Italian digital gaming landscape, known for delivering a high-quality experience to their users across the board. Betsson.it players will have access to the best of our portfolio, from our most established casino games to the latest Crash Games. Also strategic is the integration of Cupid Platform, our suite of engagement tools and meta-retention features already gaining strong traction across numerous Italian operators. We are confident this will contribute to further growth for the operator."

Because at Capecod, We power the game!

The iGaming industry runs on content. Operators need volume, variety, and quality — and they need it without the overhead of managing multiple integrations, contracts, and technical relationships.

That's the problem Capecod solves. And understanding how starts with understanding what a Capecod integration actually gives you.

When operators integrate with Capecod, they're not just accessing one game portfolio. Through a single integration, they get content from four providers:

Capecod originals

A growing catalogue of proprietary slots and crash games built in-house and optimized for a wide range of regulated markets — from Italy to Latin America. Titles like Charming Witches, the Texas Gold series, Book of Aton, and the Wheel of Riches franchise.

Greentube

One of the most recognized names in European online gaming. A rich catalogue of slots and table games, trusted by players across regulated markets worldwide.

Fazi

A studio with deep roots in land-based gaming, bringing a distinctive style and a loyal player base to the online channel.

Ainsworth

A global gaming name with a deep and diverse portfolio that travels well across markets.

Four studios. One integration. No additional technical overhead.

Cupid Platform: Gamification Built In

Content volume is only part of the equation. What operators also need is a system that keeps players engaged across that content — and that's where Cupid Platform comes in.

Cupid Platform is Capecod's proprietary gamification infrastructure, running natively alongside the full content offer. All managed from a single dashboard, with no additional integration required.

One Partner. One Point of Contact

The aggregator model isn't just about content volume — it's about operational efficiency. Operators working with Capecod manage one commercial relationship, one technical integration, one support team. When something needs to change — a new market entry, a new content batch, a gamification rollout — there's one call to make.

In a market where complexity is the norm, that simplicity is a genuine competitive advantage.

The Bottom Line

If you're evaluating game providers, the question isn't just "what games do you have?" It's "what can you bring to my platform, and how easy is it to work with you?"

Capecod's answer: four content partners, a full gamification suite, a single integration, and a team that operates like a long-term partner — not just a content supplier.

Interested in exploring what's available for your market? [Get in touch → CLICK HERE]

The real retention problem nobody talks about

Player acquisition is expensive. Player retention is everything.

Yet for most online casino operators, retention strategy still revolves around the same tired mechanics: welcome bonuses, deposit matches, and the occasional free spin campaign. These tools work — up to a point. But they compete on price, not experience. And in a market where players have hundreds of platforms to choose from, competing on price alone is a race to the bottom.

The operators who are winning long-term aren't just offering better bonuses. They're building better environments — platforms where something is always happening, where players feel a reason to come back tomorrow, and the day after that.

That's not a bonus problem. It's an engagement infrastructure problem.

Gamification is the answer — but only if it's built right

The iGaming industry has been talking about gamification for years. Most of it has been noise.

Too often, "gamification" has meant bolting a leaderboard onto an existing platform and calling it a loyalty program. The result: a feature that looks good in a pitch deck, underperforms in practice, and gets quietly deprioritized six months after launch.

The reason these implementations fail isn't because gamification doesn't work. It's because they treat it as a single tool rather than a system.

Real meta retention tools — the kind that drive measurable, sustained engagement — require a layered approach. Different mechanics for different player behaviors. Different configurations for different markets. A platform flexible enough to evolve as your player base does.

That's the philosophy behind Cupid Platform.

What Cupid Platform is

Cupid Platform is Capecod's modular gamification infrastructure — a suite of meta retention tools that operators can configure, combine, and scale based on their own strategy, their market, and the type of players they serve.

It's not a single tool. It's a system.

Four core mechanics. One integrated platform. Fully configurable at the operator level:

Treasure Drops — randomized rewards that build surprise, habit, and emotional loyalty

Races — time-limited competitions that create urgency and drive session frequency

Leaderboards — real-time rankings that give players a persistent reason to return

Bonus Achievements — in-game reward mechanics that extend session length without additional promotional spend

Why modularity is the real differentiator

Any single one of these mechanics can improve engagement. But the real power of Cupid Platform is in how they work together — and in the flexibility operators have to configure the combination that fits their context.

Instead of choosing between one feature or another, operators can compose their own crown of gamification, adding each module piece by piece to create a custom-fitted engagement strategy.

An operator in a competitive market might lead with Leaderboards and Races to maximize session frequency. A platform focused on premium retention might lean on Treasure Drops and Bonus Achievements to deepen the individual experience. A newly launched operation might use Races to create immediate buzz and Leaderboards to build long-term habit.

There is no single right answer. The right answer depends on your players, your market, and your goals. Cupid Platform is built for exactly that reality.

Integration and getting started

Cupid Platform is designed for straightforward integration into existing operator environments, working across Capecod's full game portfolio. Our team supports the process end-to-end — from technical onboarding to strategic guidance on which mechanics to prioritize first.

Engagement isn't what happens during a session. It's what brings players back for the next one.

Ready to explore what Cupid Platform can do for your operation? [Talk to our team → CLICK HERE]

Capecod, provider and aggregator within the Greentube Group, the NOVOMATIC Digital Gaming and Entertainment division, has announced a new strategic partnership to distribute content from the renowned Australian provider Ainsworth Game Technology in Italy.

The partnership sees the number of NOVOMATIC brands available on the Capecod platform rise to four as Ainsworth is also part of the large group.

Ainsworth is already dominating in markets in the US, Latin America, and Asia and Italian players will now finally be able to discover the iconic brand which offers a rich and varied catalog from classic slot machines to the latest innovations in online gaming. The flagship titles Krakatoa, Mustang Money, and Laughing Dragon, famous for their mechanics and attractive themes, are just a few examples of the rich offer that Ainsworth will make available to Italian operators.

Jason Lim, Chief Digital Officer of Ainsworth, said: “We are thrilled to collaborate with Capecod to introduce our latest innovative games to Italy. As leaders in multiple international markets, we’re excited to expand into Italy, a market with similar dynamics to those where we’ve already achieved great success.”

Michele Morotti, CEO of Capecod, added: “Ainsworth is one of the most important brands within the NOVOMATIC group and we are proud to collaborate with them to bring their highly successful titles, already much appreciated in international online and land-based markets, also to the Italian market. The quality of their products and their experience in always creating innovative content are indisputable, and for this reason, we are sure that all our partners will appreciate the added value that these games will give to their online casinos."

Another big win for Capecod Gaming: its second EGR Award! This time it's as Mobile Supplier of the year!

Capecod brings home the EGR Italy Casino Platform Supplier of the year 2024 award!

EGR Italy Awards 2024 - Held on November 16th in the heart of Rome, the EGR Italy Awards 2024 saw Capecod once again shortlisted in four highly competitive categories. This year, the company ascended to the top spot in the "Mobile Supplier" category, showcasing its exceptional mobile product and its ability to drive significant growth in the Italian market.

The category:

Mobile Supplier

This award recognizes the operator that has made the most significant impact in the mobile and tablet space over the past 12 months. Whether it's a dedicated mobile operator or a broader eGaming operator with a strong mobile product, the judges look for evidence of revenue growth, mobile acquisition, innovation, and product strength. The winner is the operator that can demonstrate a successful multi-platform offering with strong functionality and growth.

The Key criteria include:

• Revenue growth
• Mobile player acquisition
• Product functionality
• Innovation
• Cross-platform Strategy

Winning the EGR Award for "Mobile Supplier of the Year" is a testament to the passion and dedication that Capecod brings to its work. The company's commitment to providing exceptional gaming experiences has once again been recognized on a global stage.

Capecod sets sights on Latin America

Capecod is thrilled to announce its plans to expand into emerging markets, with a particular focus on Latin America. Leveraging its deep roots and expertise in the Italian iGaming market, Capecod is poised to make significant inroads into this dynamic region.

Capecod leverages Italian expertise to conquer LatAm Market

Capecod's longstanding partnerships and in-depth understanding of the Italian iGaming landscape provide a strong foundation for success in Latin America. By drawing on its experience and knowledge of the Italian market, Capecod can adapt its strategies and offerings to resonate with Latin American players and operators.

While the LatAm market shares cultural similarities with Italy and the Mediterranean, Capecod recognizes the unique characteristics and nuances that differentiate it from other regions. By carefully studying player behavior, product trends, and local regulations, the company aims to tailor its offerings to meet the specific needs and preferences of LatAm audiences.

Empowering operators with innovative solutions

Capecod believes that differentiation is key in today's competitive iGaming market. That's why the company is committed to empowering operators with the tools they need to stand out from the competition. In addition to its exciting range of games, Capecod is proud to offer the Cupid Marketing Platform. This cutting-edge gamification platform gives operators the power to fully customize their promotions and deliver an unforgettable user experience.

Key benefits of partnering with Capecod:

• Proven track record of success in the Italian market
• Deep understanding of Latin American culture and preferences
• Innovative products and solutions
• Tailored offerings to meet specific market needs
• Cutting-edge gamification platform

As Capecod continues to expand its global footprint, the company is excited to bring its expertise and innovation to the Latin American market. By partnering with Capecod, operators can benefit from a trusted partner that understands the unique challenges and opportunities presented by this dynamic region.

EGR Italy Awards 2024 - Also this year Capecod has been included in the shortlist, as a finalist in four distinct categories

This prestigious recognition highlights Capecod's commitment to innovation and excellence in the iGaming industry.

The categories

Capecod has been nominated for the following categories:

Casino Content Supplier

This award will be given to the supplier that has provided the most successful casino content in the past year. Judges will award the prize based on the quality and performance of the casino software and its related technology, customer service, and the company's commercial success, with a particular focus on innovation.

Key criteria include:

• Product development
• User interface and experience
• Innovation
• Understanding of customer needs

Casino Platform Supplier

This award will be given to the supplier that has offered the most successful casino product in the past year. Judges will award the prize based on the quality and performance of the casino platform and its technology, customer service, and the company's commercial success, with a particular focus on innovation.

Key criteria include:

• Scalability and integration
• Commercial success
• Stability and flexibility
• Understanding of customer needs

Mobile Supplier

Judges will award the supplier that has provided a market-leading mobile solution for eGaming operators. Participants must provide evidence of commercial success and positive customer reviews.

Key criteria include:

• User interface and experience
• Product quality
• Commercial success
• Innovation and product differentiation
• Positive customer feedback

Acquisition and Retention Partner

This award will be given to the company that has distinguished itself as a partner in onboarding and customer retention for egaming operators over the past 12 months. Participants must provide evidence of commercial success and positive customer feedback.

Key criteria include:

• Business growth
• Lead generation
• Flexibility
• Understanding customer needs
• Responsiveness to market challenges
• Service reliability

About the EGR Italy Awards

The EGR Italy Awards is the premier gaming event for companies operating in the Italian market. It is a unique opportunity for industry leaders to come together and celebrate the achievements of the past year.

Big win for Capecod Gaming: its first EGR Award for Italy Casino Platform Supplier of the year!

Capecod brings home the EGR Italy Casino Platform Supplier of the year award!

EGR Italy Awards 2023 - The last EGR Italy, took place the 6th November in Rome, and, also this year, it included Capecod in the SHORT LIST as a finalist in two distinct categories. Unlike in previous years, for the first time it came out on top of one!

The category:

Casino Platform supplier

This award is given to the supplier that has offered the most successful casino product over the past year. Judges award the prize for the quality and performance of the casino platform and related technology, customer service and the company’s commercial success, with special consideration given to innovation. 

The Key criteria include:

• Scalability and integration
• Commercial success
• Stability and flexibility
• Understanding of customer needs

The winning of the EGR Award for Italy Casino Platform Supplier of the year 2023 is the reflection of the passion and dedication that Capecod puts into its work every day.

There are two categories of EGR 2023 towards which Capecod is a candidate: Casino platform provider, Acquisitions & Retention Partner.

EGR Italy Awards 2023 

The EGR Italy comes back! This Award  is considered the premier gaming event for companies operating in the Italian market. It will be an opportunity for leaders of the Italian gaming market to come together!

Also this year Capecod has been included in the Shortlist, as a finalist in two distinct categories.

The entry into the Short List confirms the work of the Provider who conseders creativity and innovation the focal points of their offer.

The categories:

Casino Platform supplier

This award will be given to the supplier that has offered the most successful casino product over the past year. Judges will award the prize for the quality and performance of the casino platform and related technology, customer service and the company’s commercial success, with special consideration given to innovation. The Key criteria include:

• Scalability and integration
• Commercial success
• Stability and flexibility
• Understanding of customer needs
• Acquisitions & Retention Partner

This award will be given to the company that has distinguished itself as a customer onboarding and retention partner for egaming operators in the last 12 months. Participants will be required to provide evidence of commercial success and positive feedback from their customers. The Key criteria include:

• Business growth
• Provision of short -Flexibility
• Understanding customer needs
• Reaction to market challenges
• Reliability of the service

There are two categories of EGR 2022 towards which Capecod Gaming is a candidate: Casino platform supplier - Mobile supplier

EGR Italy Awards 2022

The EGR Italy comes back! This Award  is considered the premier gaming event for companies operating in the Italian market. It will be an opportunity for leaders of the Italian gaming market to come together!

Also this year Capecod Gaming has been included in the SHORT LIST, as a finalist in two distinct categories.

The entry into the Short List confirms the work of the Provider who conseders creativity and innovation the focal points of their offer.

The categories:

Casino Platform supplier

This award will be given to the supplier that has offered the most successful casino product over the past year. Judges will award the prize for the quality and performance of the casino platform and related technology, customer service and the company’s commercial success, with special consideration given to innovation. The Key criteria include:

• Scalability and integration
• Commercial success
• Stability and flexibility
• Understanding of customer needs
• Mobile supplier 

The judges will reward the supplier who has provided a market leading mobile solution for egaming operators. Entrants will need to provide evidence of commercial success and positive feedback from their clients. The Key criteria include:

• User interface and experience
• Product quality
• Commercial success
• Innovation and product differentiation
• Positive feedback from clients