Greentube strengthens in Italy through Capecod acquisition
Greentube, the NOVOMATIC Interactive division, has significantly boosted its presence in the Italian market with the acquisition of Capecod Solutions.
The takeover of the experienced Italian developer, which has been part of NOVOMATIC Italia since 2017, not only increases Greentube’s Italian game portfolio but also adds the first aggregator pole within its online offering.
The integration of Capecod-developed products within Greentube’s offering is designed to further the Group’s geographical expansion by widening its product portfolio, with a particular focus on Italy. With strong credentials in the Italian market, the acquisition of Capecod also allows Greentube to enhance the NOVOMATIC Group’s omni-channel strategy. Capecod’s games development capabilities will be made available to NOVOMATIC Italia’s land-based clients in the AWP segment, becoming part of the NovoElsy AWP games portfolio.
The deal also means that NOVOMATIC Italia’s coversions of popular AWP titles will be supplied to Capecod. The purpose of the cross-selling strategy is to provide a continuous output of new games produced to the highest standards in terms of performance and compliance, for both online and AWP customers.
An intense week has just ended at SiGMA Malta 2021 and we go back home with many ideas to develop!
Ready to raise the bar!
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